America’s 5 Best Selling Condiments

1. Hellmann’s Mayonnaise

Total sales: $401,204,800
Total sales: 114,503,900
Avg. price: $3.50

Founded in 1905 by German immigrant Richard Hellmann, the company was acquired in 1932 by Best Foods, a California mayonnaise maker. Rather than combine the brands, Best Foods divided the country, selling its mayo west of the Rockies and Hellmann’s to the east. In June 2000, Best Foods was acquired by Unilever, the Anglo-Dutch food and personal care products giant. As of the 52 weeks ended September 5, 2010, Hellmann’s accounted for 31.8 percent of the nearly $1.3 billion U.S. mayonnaise market.

2. Tostito’s Salsa

Total sales: $286,239,700
Total sales: 88,308,500
Avg. price: $3.24

Frito-Lay launched its all-white corn chip Tostito’s brand in 1979. It rolled out its salsa several years later, which is now the best-selling salsa in the U.S. and accounts for 37 percent of the $764 million salsa market.

3. Heinz Ketchup

Total sales: $278,647,900
Total sales: 114,466,800
Avg. price: $2.43

Surprised Heinz 57 wasn’t the best-selling condiment in the U.S.? You probably aren’t alone. Despite its seeming ubiquity, the nation’s best-selling ketchup neither sells as many units or generates as much sales as the best-selling mayo or salsa. It does, however, dominate the $481 million U.S. ketchup market, with nearly 60 percent of total sales.

4. Best Foods Mayonnaise

Total sales: $175,221,400
Total sales: 47,707,840
Avg. price: $3.67

Hellmann’s West Coast cousin—both of which have 90 calories per tablespoon—is the fourth-best selling mayo in the U.S., with almost 14 percent of total sales.

5. Kraft Miracle Whip Mayonnaise

Total sales: $163,491,100
Total sales: 48,741,980
Avg. price: $3.35

Kraft Foods introduced Miracle Whip in 1933 as a less-expensive sandwich spread for Depression-era Americans. It was created by blending mayonnaise with salad dressing. Today it accounts for nearly 13 percent of total mayo sales.